Overview
This course delves into the intricate relationship between communication strategies and digital platforms within the realm of development initiatives. It offers comprehensive exploration of the dynamic landscape of online communication for social change, community development, and global impact.
Objectives
- Comprehensive understanding of the theories of development communication
- Mastery of digital media landscape
- Strategic planning and goal-setting
- Content creation and multimedia storytelling
- Community building and Engagement
- Impact evaluation and continuous improvement
- Ethical considerations in online development communication
Learning Outcomes
At the end of this course, students should be able to:
- demonstrate a deep understanding of two development communication theories
- know how to formulate clear communication objectives and goals aligned with development outcomes
- exhibit proficiency in utilizing one digital platform for effective communication strategies
- produce engaging and persuasive content tailored for at least two online platforms
- identify and address two ethical considerations related to privacy, security, and cultural sensitivities in online communication.
Course Content
| S/NO | Units | Other Details |
| 1 | Foundations of Development Communication The role of communication in development Historical perspectives and theoretical frameworks of Dev Comm. | |
| 2 | Digital Media Landscape Digital tools and platforms Social media dynamics, trends, and their influence on development initiatives | |
| 3 | Strategic planning for online development communication Needs assessmentAudience analysis Establishing communication objectives and goals Developing a communication plan | Continuous Assessment I – Class Quiz & Active Participation |
| 4 | Creating Compelling Content Multimedia StorytellingVisual design | |
| 5 | Community Engagement and Participation Building online communities Facilitating dialogue, collaboration, and community-driven initiatives | |
| 6 | Evaluating Impact and Monitoring Progress Metrics and Analytics Evaluation and Continuous Improvement | Continuous Assessment II – LIVE Discussion |
| 7 | Ethical Considerations in Online Development Communication Navigating privacy, security, and ethical challenges of digital communication Fostering inclusivity and addressing cultural sensitivities | Continuous Assessment III – Reflective Essays on learned concepts |
| 8 | Case Studies and Practical Applications Real-world examplesGroup projects |
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